Should I Be My Company's Brand Identity?

Featuring Justin Mast & Melissa Butler

Justin Mast is the Founder of Bloomscape, a company that ships a variety of live plants straight from greenhouses to customers’ homes. Melissa Butler is the founder and CEO of The Lip Bar, a beauty brand with a diverse line of vegan, cruelty-free cosmetics sold online and in over 1,000 stores nationwide, including Target and Walmart.

These two founders have both built brands squarely intertwined in their personal identities, for better or worse. In this episode, Justin and Melissa are giving their best advice on what leaders of high growth companies who’ve worked hard to cultivate their brands can do to stay true to themselves – and their brands  –  as they scale their businesses.