Shifting from ‘Supply Chain’ to ‘Supply Network’ with Wonder Brands

Featuring Federico Malek

Federico Malek is the co-founder of Wonder Brands, an e-commerce company founded in January 2021, backed by Endeavor Catalyst, among other venture capital firms. Wonder Brands has the mission to build the most extensive portfolio of digital brands in Latin America. He has extensive experience in e-commerce and digital start-ups and is a prime example of a serial entrepreneur. He is an active member of the Advisory Board of Salesforce in Argentina, an Endeavor entrepreneur since 2015, and an angel investor of several high-growth start-ups from Latin America. In this episode, he shares how Wonder Brand shifts from 'supply chain' to 'supply network.'