Episode 47: Unique Strategies for Talent Retention and C-Level Hiring with Cardlytics
Featuring: Lynne laube, Co-founder and ceo of cardlytics
Co-hosted by Endeavor Atlanta
Endeavor Atlanta's dynamic leader in fintech, Lynne Laube, CEO and Cofounder of Cardlytics, shares employee retention strategies, tips for hiring your c-suite, and recruitment tactics for developing a healthy culture with Managing Director, Aaron Hurst. Lynne was featured as an Inspiring Women to Watch by Inc. Magazine. She received The Women of the Year Award from Georgia’s Women in Technology and was named one of the top 10 venture-backed female founders by Inc. Magazine and Entrepreneur 360.
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EPISODE HIGHLIGHTS
(02.30) Aaron asks, “With the limited resources, how do you design your organization especially during the earlier stages and how do you prioritize hiring needs?”
(03.00) Lynne answers, “Early stages are rough. Often the talent that you want is not the talent that you get. You need to be willing to hire people who can do the job now but may not be able to do it later. You need to recognize the big part of your role as entrepreneur is to constantly assess and upgrade your talent.” “It is not a family. It is a team.”
(05.00) Aaron asks, “How do you communicate with your employees about your hiring procedure from the first day and relate that to culture? How do you make them understand that it is performance based and we work as a team?”
(05.15) Lynne says, “It’s tough. I always sit down with new hires and talk to the core values and culture. We are always going to hire the best and the brightest.” “We are here to win.”
(05.45) Aaron asks, “How did you and your team build your culture?”
(08.10) Lynne says, “Lots of open culture. We have monthly stand ups and quarterly reports back. We set goals at the executive level and then report back. So, the company really sees the culture comes from the top.”
(19.50) Aaron asks, “What would you recommend to founders who are trying to hire fantastic talents to scale their business but are constrained in terms of capital and brand recognition that they might not have one?”
(20.09) Lynne says, “You need to be more flexible than the big companies. You need to make yourself unique.” “ We give every employee equity.” Differentiate yourself such as, let your employees to bring their dog to work.”
(27.09) Aaron asks, “What’s some of the best business advice you’ve ever received?”
(27.53) Lynne tells, “You can only control what you can control. Eventually the rest of the world will figure it out.You can just worry about that right now.”
ABOUT LYNNE LAUBE
Lynne Laube is the chief executive officer and co-founder of Cardlytics (NASDAQ:CDLX), a business recognized as one of the country’s fastest growing technology companies by Deloitte Fast 500 and Inc. 5000.
Founded in 2008, Cardlytics helps marketers understand how and where consumers spend money by partnering with the top financial institutions around the world. It unlocks the value inherent in consumer transaction data in a way that protects both the bank and its customers. Cardlytics helps companies better target their marketing, and importantly, measure the impact of their marketing using actual customer purchases.
Lynne was featured as an Inspiring Women to Watch by Inc. Magazine. She received The Women of the Year Award from Georgia’s Women in Technology and was named one of the top 10 venture-backed female founders by Inc. Magazine and Entrepreneur 360.